Photo by Kon Karampelas @Unsplash

Facebook is about to look a little different, whether users notice or not.

A civil rights coalition that includes the Anti-Defamation League and the NAACP launched the #StopHateforProfit campaign last month, calling on major corporations to halt advertising on Facebook (FB) for the month of July due to the platform’s “repeated failure to meaningfully address the vast proliferation of hate on its platforms.” While some brands are halting spending through the end of the month, others such as household goods giant Unilever are pausing advertising through the end of the year across social media, not just Facebook.

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