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When Mark Zuckerberg announced Facebook’s rebranding to Meta, the term metaverse became a buzzword overnight. In addition to generating excitement, this concept has garnered interest in its potential to impact the future of digital interaction. Neal Stephenson coined the term “metaverse” in his sci-fi novel Snow Crash, in which he imagined lifelike avatars interacting with each other in realistic 3D buildings and other Virtual Reality (VR) environments. In January 2022, Google and Microsoft followed suit and announced investments in the metaverse. According to Statista, the metaverse market size is expected to reach $47.48 billion, before rising to $678.8 billion by 2030.

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