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There is a certain stigma associated with feedback for many of us. We might be the first to admit our own shortcomings, but it’s different when others point them out. And it’s this fear of being “criticized” that often makes employees shy away from the feedback process. Or, worse yet, what if a co-worker mentions that you need to work on something that you consider to be one of your strengths? This is why it’s crucial to normalize feedback within your organization and encourage team members to shift their perspectives. They need to understand that feedback isn’t something to be afraid of, but an opportunity to grow and see things from a different point of view.

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