Category: NOTICIAS EN INGLÉS

The math behind the profile pic

Go to the original article.

Does being photogenic have anything to do with the profile pics people post? I mean, if you think you are not photogenic, you make more classic mistakes while posing or planning?

How often have you seen someone hiding behind a hand, or only showing an eye in a close-up, or with their head tilted, or, or, or…

Does it have to do with lack of self-confidence when one does not use a great picture?
As one might suspect it IS important to have a great picture – but as far as the studies go, it has nothing to do with being more or less photogenic.

This article that I came across sums up studies on how one is perceived, according to their pic.

There is quite the science behind it, but rest assured – if you follow these simple guidelines, you have nothing to worry about.

I’ve taken the following excerpt direct from his original article.
I also suggest going to the following web site: https://www.photofeeler.com/

It grades how others see you in these three profiles:

  • business (competent, likeable, influential)
  • social (confident, authentic, fun)
  • dating (smart, trustworthy, attractive)

Here is an overview of all the best practices for coming up with the best profile picture on social media:

  • Smile with teeth
  • Dark coloured suits, light coloured button-downs
  • Jawline with a shadow
  • Head-and-shoulders, or head to waist photo
  • Squinch (not fully wide eyes)
  • Asymmetrical composition
  • Unobstructed eyes

Worth trying out:

• Facing the camera (or not)
• Bright background

And things to avoid:

• Hats
• Sunglasses
• Hair, glare and shadows over the eyes
• Laughing smile
• sexiness

 

Suggested homework:

  1. Do you think the photograph included is appropriate for a CV?
  2. Why or why not?
  3. Try uploading and running the test for yourself, comment on your thoughts and reactions?

Technology fills voids and fulfills dreams.

I love technology – but not as you may think.  I’m from the generation of those who were first-hand witnesses of the dawning of the age of communication.  I remember the first conversations of people trying to describe to me what the internet was, or how to send a fax – or… how RUDE it was to answer the cell phone in other people’s presence.  I’m not fifty yet.  Most people I know are tech-savvy, however, you still get the few who refuse to use it except for the bare minimum.

So, why do I like it so much? I know – it’s a silly statement if you are from a younger generation – but still.  I love it for the opportunities it gives us all!  No one is ever truly alone.  We all have the opportunity to work in a different way. We all have the opportunity to learn more and more and more.

From friends, I had heard of some initiatives (penguin counting – for example) that left me dumbfounded – but truth being said – THIS takes the cake.

It reaches me – as I suppose it does to many – on another level.  As a young girl, many an hour was spent outdoors, playing pretend – to be a discoverer, an archaeologist, a geologist, always searching to explore beyond what man had ever known – or what man should know.

Then life creeps up on you and you must sadly move on into reality, abandoning all side-dreams.

Sarah Parcak is giving to people what we thought would never be possible. Is it me, or is this really exciting?

 

Go to the original article at Ted Ed

 

Sarah Parcak hoped the power of the crowd could help accelerate archaeological discovery. See how 90-year-old Doris Mae Jones heard her call — and jumped in to search more than 50,000 tiles in Expedition Peru. With cat assistants.

Sarah Parcak: A hundred years ago, archaeology was for the rich, fifty years ago it was for men. But we are expanding it to the world. I wish for us to discover the millions of unknown archaeological sites around the world. By creating a 21st-century army of global explorers,we’ll find and protect the world’s hidden heritage. So how are we going to do this?

00:30

[Great Big Story in partnership with TED]

00:33

Narrator: They had a big idea to change the world. But they couldn’t do it alone.

00:39

(Voices overlapping) So, my wish … My wish … I wish … And now, here’s my wish …

00:45

[Torchbearers]

00:47

[Ideas in action]

00:52

SP: I am an archaeologist, and I specialize in using satellite imagery to map ancient landscapes. The really fun title is space archaeology. You of course want to record maybe how thick something is, which you can’t measure from space, whether that’s soil or snow. When I won the prize, I had to present this completely crazy wish. I had to present the case for archaeology to the world. Why does it matter, so what? The reality is, there aren’t enough of us scientists, we’ve got to give more people opportunities to become explorers.

01:29

GlobalXplorer is an online crowdsourcing platform that allows anyone in the world to help map ancient sites by looking at satellite imagery. And it’s this idea that everyone in the world can make a contribution to science. It can be anyone.

01:46

(Music)

01:52

Doris Jones: I’m Doris Jones, I’m 90 years old, I live alone except for my two kitties. And I need something to do. I play games, I like sudoku. And I play mahjong with friends on Friday.

02:07

(Music) And I’m an armchair archaeologist. Why don’t you want to work? Down. Down, let’s work.

02:23

SP: Doris is one of our top contributors; she’s a space archaeologist. She’s looked at many, many thousands of tiles. People like her are just a gift to GlobalXplorer.

02:33

DJ: Right now, I’m looking at a tile, but … Well, it has a wall, probably for animals. But it has a number of what look more like trails and roads. I’ll go to the next one.

02:47

SP: All you have to do is look at an image and look carefully, and you see that there could potentially be a new site there. Doris just has this passion and energy, an excitement for exploration. She’s able to give back and really contribute in a meaningful way.

03:07

(Skype dial tone)

03:12

SP: Doris!

03:14

DJ: Hi.

03:15

SP: I’m actually crying right now, because I’m overwhelmed with emotion.

03:19

DJ: Well, thank you.

03:20

SP: I just had to see your face and say, «Thank you.»

03:23

DJ: I really admire what you’re doing. And I really enjoy the program.

03:27

SP: When did your love for archaeology and paleontology and science start?

03:32

DJ: Well, in the middle 50s my husband and I were in the backyard digging a garden. It was late fall, and we were getting ready for next spring. And I saw a strange-looking white rock on the ground. I picked it up and he said, «Let me see that.» I showed it to him and he said, «You know what this is?» I told him I didn’t. He said, «This is a fossil.» And we took out to the creek and started looking for fossils. From then on, there was no turning back.

04:03

SP: That’s wonderful.

04:05

DJ: So then I collected for years. And after all those years, of course I’ve got all those memories. But that’s a type of thing … It’s not just hunting the fossils but the experiences. And you just learn and really live and enjoy. And I think the fun is in the hunt. You know, it’s like …Well, like the rainbow — at the end of the rainbow is a pot of gold. So GlobalXplorer was kind of my rainbow. And even at my age I can continue to hunt for lost civilizations.

04:46

SP: I want to tell you about some of the incredible things that happened as a result of your discoveries. We’re now beginning to take thousands of features that people like you have found and we’re sharing them with archaeologists who work in Peru. They’re beginning to confirm the things the crowd has found. So, in other words, the platform works. Ultimately, this technology is helping us to rewrite our history.

05:12

DJ: We need to know our history. We’re all one peoples. It’s all our history, we’re all here on this little ball of dirt.

05:21

SP: I believe we have barely scratched the surface in terms of what’s left to discover. And the greatest story ever told is the story of our shared human journey. But the only way that we’re going to be able to write it is if we do it together.

05:47

[Become a GlobalXplorer GlobalXplorer.org]

 

Work Ethics to Overcome

Go to the original site

Work ethics to overcome

An under two minute audio of one man’s memories from the seventies.

This is under two minutes, but stop and listen to this gentleman speaking.  I always try and find something for the blog that is “authentic”, for you to listen, watch, or read something that is suitable not only for the topic at hand, but also, for language learning.  I think this man, from the Unites States, speaking about his job situation in the past (interview in the 70’s) is a unique example of what I want in this blog.

So… this is very short, but lovely.

Questions that I put forth to you (remember – LISTEN first, without reading the transcript!):

  1. Do you have any natural obstacles that others may have had against you at your current – or past job?
    1. How did you overcome it/ them?
    2. Care to share your particular experience?
  2. How did Dee get over his problem – careful, it may be a trick question!
  3. Have you ever had a problem for being over efficient?
  4. What kind of job do you think he had?
    1. Do you think that the person who interviewed him had ever had a similar position?
    2. Do you think it is common for the person interviewing to have ever worked in a similar job to the post they are looking to fill?

Some of these questions may seem a bit off-hand, however, I believe that the topic leads to potentially interesting conversations, so, let’s talk!

Transcript:

Dee Dickson (DD)

Dee Dickson remembers trying to get a job as a shipyard electrician in the 1970s.

(DD): The guy that was interviewing told me I was too little, that I wouldn’t get along with the guys, that they would make life hard for me. He didn’t think I needed to be doing it. And my dad said, “Well, you know, my Uncle Alf is superintendent out there. I can get you on like that.” Finally, at the end of that week I let my dad take me to see Uncle Alf. So, I went the next Monday and the guy said, “Look, I got the word from the top. I don’t like it, but you’re hired.”

Then I went to the ship. And none of the guys would work with me. They said, “These are men’s jobs. You’re taking jobs away from men who have families.” I said, “I have a family and no man and I need money.” It took about two weeks before I started proving myself. And the guys were doing better with it. They would work with me. I had several guys who told me, “You need to slow down — you’re making us look bad.” (Laughs)

You know? And I’m like, “I’m here to work!”

We had to go to school two nights a week. And I was the first apprentice who had ever become supervisor before graduation. And they were mad because I got a raise. And I got a position they thought was theirs. It’s just… I had a knack for getting stuff done on time and getting it done right. Now, I had to do some things a little differently than they did, you know? I couldn’t lift an 80-pound transformer. But I found a way to do the same things they were doing. And it kind of made me better than I probably would have been if I was a guy.

Foreign Currency and Exchange

The world of foreign currency often seems confusing.  Euro, rubles, yen and krona are terms difficult enough to comprehend on their own without adding the task of trying to figure out what each is worth in terms of United States dollars.

All of these currencies are money, so all serve the same functions.  Money is a medium of exchange, a store of value and a measure of value.

As a medium of exchange, money is accepted as a means for purchasing goods and services.  Both the consumer and producer agree to the form of money.

As a store of value, money can be saved for future use, a characteristic that many items used as barter goods did not have.  Where crops would spoil or animals die, money lasts for a long period of time.

As a measure of value, money allows us to compare the worth of one object with the worth of another.  We can say a car is worth so many dollars, and a CD is worth so many dollars.

Foreign currencies all serve the same three functions.

Now to the important question: How do we know how much any currency is worth?  The simple answer is that money is worth whatever people are willing to exchange for it.  This means it is simply a case of supply and demand.  If there is little demand for a country’s currency and it is in large supply, the money will be worth less than if there is a high demand for it and a small supply.

As an example, if the United States buys more imports, there is a greater supply of U.S. dollars outside the country.  As the supply increases, each dollar is worthless.  Thus we say the money is devalued.  If, on the other hand, there are relatively few U.S. dollars outside the country and/or many foreigners want U.S. currency, each dollar will be worth more.

Currency values and exchanges are usually made at currency markets.  These are places where countries and banks can find out relative values of different currencies.  Each day the values change,  and often change several times during a single day.  In the past, currency values were set at a rate and maintained for a period of time.  Now supply and demand allow constant fluctuations.

The situation of foreign exchange is eased somewhat because many financial deals are calculated in United States dollars. At present, approximately 70% of all international trade is invoiced in United States dollars, because business people have found this practice easier.  A hundred years ago when the British pound was the most important currency in the world, almost all transactions were recorded in British pounds.

 

Markets – Markets exist when buyers and sellers interact.  This interaction determines market prices and thereby allocates scarce goods and services.

  • An exchange rate is the price of one nation’s currency in terms of another nation’s currency.  Like other prices, exchange rates are determined by the forces of supply and demand.  Foreign exchange markets allocate international currencies.

Money – Money makes it easier to trade, borrow, save, invest, and compare the value of goods and services.

  • Money is anything widely accepted as final payment for goods and services.
  • People consume goods and services, not money; money is useful primarily because it can be used to buy goods and services.
  • Most countries create their own currency for use as money.

 

Copyright © 2001, Revised 2006 The Foundation for Teaching Economics

Permission granted to photocopy for classroom use

click to original source

 

 

How Exactly does binary code work?

Click to original lesson (Ted Ed)

*Trancription below!

The vocabulary and thought with this video allows you to explore new conversations or pathways, using the same constructions that you would with your normal conversations and economic material.

Go ahead and see how much you understand without reading the transcript.

Remember, try answering the questions that you yourself make (who, what, where, when, why, how…?) before watching the video.

After watching for the first time, actually write some questions down to do with material that you should listen for the next time.

I’m quite sure you will be surprised with the results… you can do it!

Additional Resources for you to Explore

The binary system used in computers is a numeric system, like the decimal that we use in our day-to-day lives. The only difference between them is that the decimal uses ten symbols to represent numbers (0 to 9), while binary uses only two (0 and 1). This page has an interesting parallel between the two systems, including the representation of rational numbers. This lesson illustrates how the binary system is used, along with other numeric systems. In decimal systems, we know that any number can be represented—you just add digits as the represented number gets bigger. Hence, a system with «only» ten symbols is enough to represent virtually infinite possibilities. Binary works the exact same way: if you need to represent more information, you can add extra bits to your memory. However, using systems with less symbols is not easy: a number represented in binary requires around three times more digits to be written than its decimal representation.

Wouldn’t it be better to use the widespread decimal system then? Actually, we use binary computers because binary devices are easier to implement than «decimal devices.” Currently, a computer’s central processing units (CPU) are made of electrical components called «transistors.” Check out this lesson to see how transistors are made, how they operate, and how they have changed in the last century. Binary can also be implemented in multiple other ways. An optical fiber transmits data encoded in pulses of light, while hard disks store information using magnetic fields. You can check several examples of binary devices, even solutions that use more than one transistor to implement a single bit, here. The choice of which technology will be used depends specifically on each application and the most important parameters are cost, speed, size, and robustness.

Now that we know how to build devices that can represent numbers, we can expand their scope by mapping those numbers to a set of interest. A set of interest can be literally anything, such as letters in the alphabet or colors in a palette.

The effort to encode letters with industry standards began in the 1960s, when the American Standard Code for Information Interchange (ASCII) was developed. This encoding used 7 bits, which were mapped to the English letters and special characters. The values corresponding to each symbol are here. As computers became more popular worldwide, the need for tables containing more symbols emerged. Nowadays, the most used encoding is the UTF-8, which was created in 1993 and maps more than one million symbols to binary, including characters in all known alphabets and even emojis. You can navigate through the UTF-8 table here. In this encoding, each character can take one to four bytes to be represented, as shown in the first table here.

Colors are also mapped to binary sequences. Besides the RGB system, other systems were conceived to represent colors. The HSL system also uses three components to represent colors: hue, which varies from 0 to 360, with the color “red” being mapped to 0, “green” to 120 and “blue” to 240; saturation, which is the intensity of the colored component; and lightness, the «white level» of the color. The CMYK uses four components, corresponding to the levels of cyan, magenta, yellow, and black in the pixel. This system is called «subtractive,» which means that, as a component gets larger, the pixel emits less light. It is very convenient for printers, where the ink acts as a «filter» for the white canvas of the paper. In this paragraph, the name of each color system has a link to interactive panels that allow you to see the colors corresponding to each possible encoding. If you want to see how those systems compare with each other, check this website.

It is possible to reduce the number of bits without losing information, optimizing data transmission or storage. Strategies that perform compression include the run-length encoding, the Lempel-Ziv algorithm, and the Huffman coding. The Lempel-Ziv algorithm replaces repeated patterns in the data with a token. Both the token and the pattern are added to the compressed file, so the decoder can accurately rebuild the original file. Although this post’s discussion is not related to binary, it illustrates the Lempel-Ziv algorithm. The Huffman coding counts the number of occurrences of symbols in the file and creates a new binary encoding for each one of those symbols. Symbols that are more frequent receive a shorter binary sequence, reducing the size of the file. The ZIP files are created by using a combination of those algorithms.

Binary is a way to represent information like any other language. Engineers use international standards to attribute meaning to states of binary devices; they are able to represent letters, colors and even sounds. Just as a painting of pipe is not the pipe itself, the meaning of each bit is not embedded in itself, but in the program that reads it.

About TED

Guided Discussion from Ted Talks:

  1. Can you explain why a binary encoding of a number has around three times more digits than its decimal representation?
  2. What are the advantages and limitations of using the binary system?
  3. How can technology aid in the development of ethics?
  4. Are technological developments and ethics development independent?

 

Transcription English:

Imagine trying to use words to describe every scene in a film,

every note in your favorite song,

or every street in your town.

Now imagine trying to do it using only the numbers 1 and 0.

Every time you use the Internet to watch a movie,

listen to music,

or check directions,

that’s exactly what your device is doing,

using the language of binary code.

Computers use binary because it’s a reliable way of storing data.

For example, a computer’s main memory is made of transistors

that switch between either high or low voltage levels,

such as 5 volts and 0 volts.

Voltages sometimes oscillate, but since there are only two options,

a value of 1 volt would still be read as «low.»

That reading is done by the computer’s processor,

which uses the transistors’ states to control other computer devices

according to software instructions.

The genius of this system is that a given binary sequence

doesn’t have a pre-determined meaning on its own.

Instead, each type of data is encoded in binary

according to a separate set of rules.

Let’s take numbers.

In normal decimal notation,

each digit is multiplied by 10 raised to the value of its position,

starting from zero on the right.

So 84 in decimal form is 4×10⁰ + 8×10¹.

Binary number notation works similarly,

but with each position based on 2 raised to some power.

So 84 would be written as follows:

Meanwhile, letters are interpreted based on standard rules like UTF-8,

which assigns each character to a specific group of 8-digit binary strings.

In this case, 01010100 corresponds to the letter T.

So, how can you know whether a given instance of this sequence

is supposed to mean T or 84?

Well, you can’t from seeing the string alone

– just as you can’t tell what the sound «da» means from hearing it in isolation.

You need context to tell whether you’re hearing Russian, Spanish, or English.

And you need similar context

to tell whether you’re looking at binary numbers or binary text.

Binary code is also used for far more complex types of data.

Each frame of this video, for instance,

is made of hundreds of thousands of pixels.

In color images,

every pixel is represented by three binary sequences

that correspond to the primary colors.

Each sequence encodes a number

that determines the intensity of that particular color.

Then, a video driver program transmits this information

to the millions of liquid crystals in your screen

to make all the different hues you see now.

The sound in this video is also stored in binary,

with the help of a technique called pulse code modulation.

Continuous sound waves are digitized

by taking «snapshots» of their amplitudes every few milliseconds.

These are recorded as numbers in the form of binary strings,

with as many as 44,000 for every second of sound.

When they’re read by your computer’s audio software,

the numbers determine how quickly the coils in your speakers should vibrate

to create sounds of different frequencies.

All of this requires billions and billions of bits.

But that amount can be reduced through clever compression formats.

For example, if a picture has 30 adjacent pixels of green space,

they can be recorded as «30 green» instead of coding each pixel separately –

a process known as run-length encoding.

These compressed formats are themselves written in binary code.

So is binary the end-all-be-all of computing?

Not necessarily.

There’s been research into ternary computers,

with circuits in three possible states,

and even quantum computers,

whose circuits can be in multiple states simultaneously.

But so far, none of these has provided

as much physical stability for data storage and transmission.

So for now, everything you see,

hear,

and read through your screen

comes to you as the result of a simple «true» or «false» choice,

made billions of times over.

 

Transcription Spanish:

Traductor: Sonia Escudero Sánchez Revisor: Sebastian Betti

Imagina usar palabras para describir cada escena de un film,

cada nota de tu canción favorita,

o cada calle de tu ciudad.

Ahora imagina hacerlo usando solo los números 1 y 0.

Cada vez que usamos Internet para ver una película,

escuchar música,

o comprobar direcciones,

eso es exactamente lo que hace tu dispositivo,

al usar el lenguaje del código binario.

Los ordenadores usan el binario por ser una forma fiable de almacenar datos.

Por ejemplo, la memoria principal del ordenador está hecha de transistores

que cambia de niveles altos a bajos de voltaje,

como 5 voltios y 0 voltios.

Los voltajes a veces oscilan, pero dado que solo hay dos opciones,

un valor de 1 voltio sería aún considerado «bajo».

El procesador del ordenador lleva a cabo la lectura

mediante los estados del transistor para controlar los dispositivos informáticos

siguiendo las instrucciones del software.

Lo brillante de este sistema es que la secuencia binaria dada

no tiene un significado predeterminado por sí sola.

Al contrario, cada tipo de datos está codificado en binario

siguiendo un conjunto independiente de normas.

Tomemos los números.

En una notación decimal normal,

cada dígito se multiplica por 10 elevado a su posición,

empezando por el 0 a su derecha.

Así 84 en forma decimal es 4×10⁰ + 8×10¹

La notación de un número binario funciona de forma similar,

pero cada posición basada en 2 elevado a una potencia.

Así que 84 sería escrito como sigue:

Mientras tanto, las letras son interpretadas según el estándar UTF-8,

que asigna cada caracter a un grupo específico de 8 dígitos binarios.

En este caso, 01010100 corresponde a la letra T.

Pero, ¿cómo puede saber si una instancia dada en esta secuencia

significaría T o 84?

Bueno, no puedes viendo la secuencia por separado

como no puedes saber qué significa el sonido «da» por sí solo.

Necesitas un contexto para decir si escuchas ruso, español o inglés.

Y necesitas un contexto similar

para saber si estás mirando un número o texto binario.

El código binario también se usa en formas más complejas de datos.

Cada fotograma de este video, por ejemplo,

está hecho de cientos de millones de píxeles.

En las imágenes a color,

cada pixel está representado por tres secuencias binarias

que corresponden a los colores primarios.

Cada secuencia codifica un número

que determina la intensidad de ese color en particular.

Entonces, un driver de vídeo transmite esta información

a los millones de cristales líquidos de tu pantalla

para crear los diferentes tonos que ahora ves.

El sonido del vídeo también está almacenado en binario,

con la ayuda de una técnica llamada modulación por impulsos codificados.

Las ondas de sonido continuas se digitalizan

tomando «instantáneas» de sus amplitudes cada pocos milisegundos.

Estos se registran como número en forma de cadenas binarias,

con hasta 44 000 por cada segundo de sonido.

Cuando el software de audio del ordenador las lee

los números determinan cómo vibran los altavoces

para crear sonidos en diferentes frecuencias.

Todo ello requiere miles de millones de bits.

Pero puede reducirse esa cantidad con formatos de compresión inteligente.

Por ejemplo, si una imagen tiene 30 píxeles adyacentes en un espacio verde,

se puede grabar «30 verde» en lugar de separar cada pixel por separado,

un proceso conocido como codificación RLE.

Estos formatos comprimidos también están escritos en código binario.

¿Así que el binario es el punto final de la informática?

No necesariamente.

Ha habido investigaciones sobre ordenadores ternarios,

con circuitos en 3 posibles estados,

e incluso ordenadores cuánticos,

cuyos circuitos pueden estar en múltiples estados en simultáneo.

Pero hasta ahora, ninguno ha dado

tanta estabilidad física para el almacenamiento y transmisión de datos.

Por ahora, todo lo que ves,

oyes,

y lees en tu pantalla

es el resultado de una elección simple de «verdadero» o «falso»,

hecha miles de millones de veces.

Español

Economic Reasoning Propositions

Click for original source

Suggested homework… send us your thoughts and descriptions on the following…

This resource is directly from the Foundation for Teaching Economics.  I believe that it is excellent food for thought, and a good way to initiate explicatory conversation.  Note that the spelling is American English.

Enjoy!

The Foundation for Teaching Economics’ Economic Reasoning Propositions are a guide to the economic way of thinking. The “E.R.P.s” provide insight on how economists view the world and they give students a framework through which they can view the world through an economic lens. The E.R.P.s are a “tool kit” for solving economic mysteries, understanding social phenomenon, or making sense of current events. FTE lessons and activities are searchable by E.R.P. Hot Topics and lessons also utilize the E.R.P.s as a way to help students apply the economic way of thinking to the world around them.

5 ECONOMIC REASONING PROPOSITIONS (E.R.P.S)

ECONOMIC REASONING PROPOSITION #1:
People choose, and individual choices are the source of social outcomes. Scarcity necessitates choices: not all of our desires can be satisfied. People make these choices based on their perceptions of the expected costs and benefits of the alternatives.

ECONOMIC REASONING PROPOSITION #2:
Choices impose costs; people receive benefits and incur costs when they make decisions. The cost of a choice is the value of the next-best alternative foregone, measurable in time or money or some alternative activity given up.

ECONOMIC REASONING PROPOSITION #3:
People respond to incentives in predictable ways. Choices are influenced by incentives, the rewards that encourage and the punishments that discourage actions. When incentives change, behavior changes in predictable ways.

ECONOMIC REASONING PROPOSITION #4:
Institutions are the “rules of the game” that influence choices. Laws, customs, moral principles, superstitions, and cultural values influence people’s choices. These basic institutions controlling behavior set out and establish the incentive structure and the basic design of the economic system.

ECONOMIC REASONING PROPOSITION #5:
Understanding based on knowledge and evidence imparts value to opinions. Opinions matter and are of equal value at the ballot box. But on matters of rational deliberation, the value of an opinion is determined by the knowledge and evidence on which it is based. Statements of opinion should initiate the quest for economic understanding, not end it.

Just Do It – Has done it again!

I’ve heard quite a bit of discussion over this campaign.  What do you think? Is the controversy worth it? Do you think that people burning up their trainers is a good thing?

Don’t forget to send me your thoughts or comment below!  empresas@metodoelingua.es

Click to the original short article with corresponding vocab suggestions.

The sportswear maker Nike has announced it will use American football player Colin Kaepernick in its advertising campaign to celebrate its «Just Do It» 30th anniversary. Mr Kaepernick ignited controversy in 2016 while playing as quarterback for his team the San Francisco 49ers. He refused to stand for the national anthem as a protest against racial injustice and social issues. Instead, he knelt down on one knee. This started a trend of other players «taking the knee» in support of the Black Lives Matter movement. Kaepernick’s actions caused heated debate. In September 2017, President Donald Trump tweeted that NFL players should be either fired or suspended if they failed to stand up for the national anthem.

Nike will use a close-up image of Kaepernick’s face with the caption: «Believe in something. Even if it means sacrificing everything.» Nike supplies the uniforms for all the NFL’s 32 teams and is a corporate sponsor of the NFL. The company knows it will receive a backlash for using Mr Kaepernick in its ads. However, it said: «We believe Colin is one of the most inspirational athletes of this generation, who has leveraged the power of sport to help move the world forward.» Yahoo Sports said: «It’s an interesting decision for Nike. No other athlete produces the same emotional response as Kaepernick.» Many on social media applauded Nike for its decision. One person tweeted: «Time to throw away all my Nike crap.»

MATCH the meanings:

Paragraph 1

      1. announced a. A formal discussion on a particular topic in a public meeting or government, in which opposing arguments are put forward.
      2. campaign b. The date on which an event took place in a previous year.
      3. anniversary c. Disagreement, often when prolonged, public, and heated.
      4. ignited d. Made a public statement about a fact, happening, or plan.
      5. controversy e. A general direction in which something is developing or changing.
      6. trend f. An organized course of action to achieve a particular goal.
      7. debate g. Made an emotion or situation heated.

    Paragraph 2

      8. caption h. A person or company that pays some or all of the costs involved in putting on a sporting or artistic event in return for advertising.
      9. sacrificing i. A strong and negative reaction by a large number of people, especially to a social or political development.
      10. corporate j. Showed strong approval or praise.
      11. sponsor k. An act of giving up something valued for the sake of something else regarded as more important or worthy.
      12. backlash l. Providing or showing creative or spiritual examples to do something.
      13. inspirational m. Relating to a large company or group.
      14. applauded n. A title or brief explanation put on an article, illustration, cartoon, or poster.

 

I think it’s worthwhile to follow up with this article.

The former San Francisco 49ers quarterback stirred a national controversy by taking a knee during the national anthem to protest against racism.

Colin Kaepernick , the first NFL player to kneel during the national anthem as a protest against racism, has been chosen as the new face of Nike’s latest campaign.

The former San Francisco 49ers quarterback features in adverts marking the 30th anniversary of the ‘Just Do It’ slogan in a move that will no doubt antagonise Donald Trump .

Kaepernick posted a black-and-white close-up of himself on Instagram and Twitter on Monday featuring the Nike logo and ‘Just do it’ slogan.

The ad is accompanied by the quote: «Believe in something. Even if it means sacrificing everything.»

Paradox of Value

 

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A lovely description of the famed Paradox of Value, Adam Smith. The author, Akshita Agarwal does a great job of simplifying matters and including important vocabulary.

Can you send me your own definitions or examples of:
Value
Opportunity Cost
Concept of utility
Marginal utility

How would you describe, for example, the paradox through a modern-day situation to a child?

Transcription:

00:06 Imagine you’re on a game show, and you can choose between two prizes:
00:10 a diamond
00:12 or a bottle of water.
00:14 It’s an easy choice.
00:15 The diamonds are clearly more valuable.
00:18 Now imagine being given the same choice again,
00:20 only this time, you’re not on a game show,
00:22 but dehydrated in the desert after wandering for days.
00:26 Do you choose differently?
00:28 Why? Aren’t diamonds still more valuable?
00:31 This is the paradox of value,
00:34 famously described by pioneering economist Adam Smith.
00:38 And what it tells us is that defining value is not as simple as it seems.
00:43 On the game show, you were thinking about each item’s exchange value,
00:47 what you could obtain for them at a later time,
00:50 but in an emergency, like the desert scenario,
00:52 what matters far more is their use value,
00:56 how helpful they are in your current situation.
00:59 And because we only get to choose one of the options,
01:01 we also have to consider its opportunity cost,
01:05 or what we lose by giving up the other choice.
01:08 After all, it doesn’t matter how much you could get from selling the diamond
01:11 if you never make it out of the desert.
01:14 Most modern economists deal with the paradox of value
01:17 by attempting to unify these considerations
01:20 under the concept of utility,
01:22 how well something satisfies a person’s wants or needs.
01:25 Utility can apply to anything from the basic need for food
01:28 to the pleasure of hearing a favorite song,
01:30 and will naturally vary for different people and circumstances.
01:35 A market economy provides us with an easy way to track utility.
01:38 Put simply, the utility something has to you
01:41 is reflected by how much you’d be willing to pay for it.
01:44 Now, imagine yourself back in the desert,
01:46 only this time, you get offered a new diamond or a fresh bottle of water
01:50 every five minutes.
01:52 If you’re like most people, you’ll first choose enough water to last the trip,
01:55 and then as many diamonds as you can carry.
01:58 This is because of something called marginal utility,
02:01 and it means that when you choose between diamonds and water,
02:04 you compare utility obtained from every additional bottle of water
02:07 to every additional diamond.
02:09 And you do this each time an offer is made.
02:12 The first bottle of water is worth more to you than any amount of diamonds,
02:16 but eventually, you have all the water you need.
02:19 After a while, every additional bottle becomes a burden.
02:22 That’s when you begin to choose diamonds over water.
02:25 And it’s not just necessities like water.
02:27 When it comes to most things, the more of it you acquire,
02:30 the less useful or enjoyable every additional bit becomes.
02:34 This is the law of diminishing marginal utility.
02:37 You might gladly buy two or three helpings of your favorite food,
02:40 but the fourth would make you nauseated,
02:42 and the hundredth would spoil before you could even get to it.
02:45 Or you could pay to see the same movie over and over until you got bored of it
02:49 or spent all of your money.
02:50 Either way, you’d eventually reach a point
02:52 where the marginal utility for buying another movie ticket became zero.
02:57 Utility applies not just to buying things, but to all our decisions.
03:01 And the intuitive way to maximize it and avoid diminishing returns
03:05 is to vary the way we spend our time and resources.
03:08 After our basic needs are met,
03:10 we’d theoretically decide to invest in choices
03:13 only to the point they’re useful or enjoyable.
03:15 Of course, how effectively any of us manage to maximize utility in real life
03:19 is another matter.
03:21 But it helps to remember that the ultimate source of value comes from us,
03:25 the needs we share,
03:26 the things we enjoy,
03:28 and the choices we make.

Walking, other than for exercise

Going for walks releases your creative process.

Enjoy!

With this short video from Ted Talks, I suggest the following. 

A few questions for afterthought:

  • Do you already do this?
  • Do you already do this, and hadn’t realized this particular benefit?
  • What do you do to release your creative process?

I enjoy these types of exercises for our students.  This empowers you to advance on your own and to realize that it really isn’t so out of your reach.  If going through the suggested work, you feel that it is over your head, of course, feel free to BEGIN with the transcription, work out meanings, then apply the listening.  It really is up to you.

Listening tips:

  1. First of all, she is speaking quickly, so don’t worry.  However, I believe that her ideas, conversation, is not new to you and the vocabulary should be more or less accessible.  So, listen for a first time and don’t worry.  Think about what you’ve heard, and write down a few questions, that, if you were a teacher asking a different student, you would ask.  And write down a few questions that you, as a student feel that you should ask in order to get a bit more information, the information that you’ve missed (even if you think you didn’t understand a thing).
  2. THEN, listen again.  Could you find the answers?  Write them down.
  3. NOW, listen again, with the transcription in front of you.
  4. Go back, and touch up your answers.

How did you do?

If you would like any corrections, remember, feel free to send them to me:  empresas@metodoelingua.es

Click here for original video

00:13

The creative process — you know this — from the first idea to the final product, is a long process. It’s super-iterative, lots of refinement, blood, sweat, tears and years. And we’re not saying you’re going to go out for a walk and come back with the Sistine Chapel in your left hand. So what frame of the creative process did we focus on? Just this first part. Just brainstorming, coming up with a new idea. We actually ran four studies with a variety of people. You were either walking indoors or outdoors. And all of these studies found the same conclusion. I’m only going to tell you about one of them today.

00:51

One of the tests we used for creativity was alternate uses. In this test, you have four minutes. Your job is to come up with as many other ways to use common everyday objects as you can think of. So, for example, what else would you do with a key, other than to use it for opening up a lock? Clearly, you could use it as a third eyeball for a giraffe, right? Maybe. That’s sort of interesting, kind of new. But is it creative? So people came up with as many ideas as they could, and we had to decide: Is this creative or not?

01:24

The definition of creativity that a lot of people go with is «appropriate novelty.» For something to be appropriate, it has to be realistic, so unfortunately, you can’t use a key as an eyeball. Boo! But «novel,» the second thing, is that nobody had to have said it. So for us, it had to be appropriate first, and then for novelty, nobody else in the entire population that we surveyed could have said it. So you might think you could use a key to scratch somebody’s car, but if somebody else said that, you didn’t get credit for it. Neither of you did. However, only one person said this: «If you were dying and it were a murder mystery, and you had to carve the name of the murderer into the ground with your dying words.» One person said this.

02:11

(Laughter)

02:12

And it’s a creative idea, because it’s appropriate and it’s novel.

02:16

You either did this test and came up with ideas while you were seated or while you were walking on a treadmill.

02:22

(Laughter)

02:24

They did the test twice, with different objects. Three groups: the first group sat first and then sat again for the second test. The second group sat first and then did the second test while walking on a treadmill. The third group — and this is interesting — they walked on the treadmill first, and then they sat. OK, so the two groups that sat together for the first test, they looked pretty similar to each other, and they averaged about 20 creative ideas per person. The group that was walking on the treadmill did almost twice as well. And they were just walking on a treadmill in a windowless room. Remember, they took the test twice. The people who sat twice for that second test didn’t get any better; practice didn’t help. But these same people who were sitting and then went on the treadmill got a boost from walking. Here’s the interesting thing.The people who were walking on the treadmill still had a residue effect of the walking, and they were still creative afterwards. So the implication of this is that you should go for a walk before your next big meeting and just start brainstorming right away.

03:34

We have five tips for you that will help make this the best effect possible. First, you want to pick a problem or a topic to brainstorm. So, this is not the shower effect, when you’re in the shower and all of a sudden, a new idea pops out of the shampoo bottle. This is something you’re thinking about ahead of time. They’re intentionally thinking about brainstorming a different perspective on the walk.

03:58

Secondly — I get asked this a lot: Is this OK while running? Well, the answer for me is that if I were running, the only new idea I would have would be to stop running, so …

04:09

(Laughter)

04:10

But if running for you is a comfortable pace, good. It turns out, whatever physical activity is not taking a lot of attention. So just walking at a comfortable pace is a good choice.

04:22

Also, you want to come up with as many ideas as you can. One key of creativity is to not lock on that first idea. Keep going. Keep coming up with new ones, until you pick one or two to pursue.

04:35

You might worry that you don’t want to write them down, because what if you forget them? So the idea here is to speak them. Everybody was speaking their new ideas. So you can put your headphones on and record through your phone and then just pretend you’re having a creative conversation, right? Because the act of writing your idea down is already a filter. You’re going to be like, «Is this good enough to write down?» And then you write it down. So just speak as many as you can, record them and think about them later.

05:01

And finally: don’t do this forever. Right? If you’re on the walk and that idea’s not coming to you, come back to it later at another time.

05:10

I think we’re coming up on a break right now, so I have an idea: Why don’t you grab a leash and take your thoughts for a walk?

05:19

Thank you.

05:20

(Applause)

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