I’ve heard quite a bit of discussion over this campaign. What do you think? Is the controversy worth it? Do you think that people burning up their trainers is a good thing?
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The sportswear maker Nike has announced it will use American football player Colin Kaepernick in its advertising campaign to celebrate its “Just Do It” 30th anniversary. Mr Kaepernick ignited controversy in 2016 while playing as quarterback for his team the San Francisco 49ers. He refused to stand for the national anthem as a protest against racial injustice and social issues. Instead, he knelt down on one knee. This started a trend of other players “taking the knee” in support of the Black Lives Matter movement. Kaepernick’s actions caused heated debate. In September 2017, President Donald Trump tweeted that NFL players should be either fired or suspended if they failed to stand up for the national anthem.
Nike will use a close-up image of Kaepernick’s face with the caption: “Believe in something. Even if it means sacrificing everything.” Nike supplies the uniforms for all the NFL’s 32 teams and is a corporate sponsor of the NFL. The company knows it will receive a backlash for using Mr Kaepernick in its ads. However, it said: “We believe Colin is one of the most inspirational athletes of this generation, who has leveraged the power of sport to help move the world forward.” Yahoo Sports said: “It’s an interesting decision for Nike. No other athlete produces the same emotional response as Kaepernick.” Many on social media applauded Nike for its decision. One person tweeted: “Time to throw away all my Nike crap.”
MATCH the meanings:
|1.||announced||a.||A formal discussion on a particular topic in a public meeting or government, in which opposing arguments are put forward.|
|2.||campaign||b.||The date on which an event took place in a previous year.|
|3.||anniversary||c.||Disagreement, often when prolonged, public, and heated.|
|4.||ignited||d.||Made a public statement about a fact, happening, or plan.|
|5.||controversy||e.||A general direction in which something is developing or changing.|
|6.||trend||f.||An organized course of action to achieve a particular goal.|
|7.||debate||g.||Made an emotion or situation heated.|
|8.||caption||h.||A person or company that pays some or all of the costs involved in putting on a sporting or artistic event in return for advertising.|
|9.||sacrificing||i.||A strong and negative reaction by a large number of people, especially to a social or political development.|
|10.||corporate||j.||Showed strong approval or praise.|
|11.||sponsor||k.||An act of giving up something valued for the sake of something else regarded as more important or worthy.|
|12.||backlash||l.||Providing or showing creative or spiritual examples to do something.|
|13.||inspirational||m.||Relating to a large company or group.|
|14.||applauded||n.||A title or brief explanation put on an article, illustration, cartoon, or poster.|
The former San Francisco 49ers quarterback stirred a national controversy by taking a knee during the national anthem to protest against racism.
The former San Francisco 49ers quarterback features in adverts marking the 30th anniversary of the ‘Just Do It’ slogan in a move that will no doubt antagonise Donald Trump .
The ad is accompanied by the quote: “Believe in something. Even if it means sacrificing everything.”