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The story goes that ‘Blue Monday’ is the ‘most depressing day of the year’ based on a calculation of factors such as weather, debt levels, time since Christmas and time since failing our new year’s resolutions. In truth, Blue Monday was created in 2006 by PR people to sell summer holidays – to hook us into spending money to make us feel better. In the decade since Blue Monday was conceived in an advertising agency brainstorm, public awareness of mental health has improved greatly, but there is still a lot to do.

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