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Sales performance gaps have a considerable financial impact on an organization. When reps don’t follow processes, are unprepared for calls, and do not listen well, they consistently fail to reach their sales goals. This causes a negative ripple effect throughout the organization.

Today, the salesperson’s job has become increasingly tricky. The global pandemic, supply chain issues, and skyrocketing inflation have created complexities that were not there before. Therefore, fixing performance issues is paramount. But how do you do that in a way that makes learning and behaviours stick? Gamification may be the answer.

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